According to some Top 10 lists, by renting certain entertainment options, professionals are guaranteed to be a huge success and showcase their new product. Is it really as simple as it seems?
Product: Highlight it with the right animation
Not all companies have sufficient brand recognition to ensure that customers eagerly anticipate the launch of a new product. Communication is essential, and an engaging event that attracts a large audience is undoubtedly the best way to achieve this. However, the choice of this game is far from arbitrary.
The goal is for customers to instinctively associate this positive experience with the product by thinking about the structure, and therefore want to return and buy more later. It's easy to see how psychologically important this lever is.
On-site workshops, ice sculpting, new technologies (virtual or augmented reality headsets, holograms, etc.): there are certainly many ways to attract customers, prospects, or those with purchase intent. However, can we be certain of their effectiveness?
Between those who will not pay attention to the artwork, those who do not want to be photographed during a photo call; finding it too kitschy or not liking themselves in the image and others who are resistant to novelty, it is easy to spend a significant sum for a result below expectations.
According to some surveys, the French appreciate interactive entertainment, but also activities that guarantee a good time. Often coming with their families, they don't want to feel left out or for their children not to have fun. Reconciling these different aspects seems impossible. However, connected go-karting ticks all the boxes to address these various issues.
Connected go-karting: why is this activity so appealing?
Regardless of when the activity takes place—a clear advantage over other options—the go-karts are powered by electric batteries. The absence of gas makes it suitable for both indoor and outdoor use; the only requirement is sufficient space to set up a proper track. Constructed with inflatable modules, the rental company can opt for a circular circuit, but adding twists and turns is always more fun.
The more environmentally friendly electric powertrain is also a powerful image that needs to be communicated. Participants aged 9 and up (smaller karts, with speed that can be limited if necessary) climb aboard the karts to discover that they are all equipped with a laser. With this, they can shoot at the other vehicles. This is the only way to claim victory, as the person with the most points crosses the finish line first. Along the way, of course, they will lose points since everyone has the same goal. As soon as a vehicle is hit, it loses not only points but also speed, which is a major drawback that needs to be addressed. This setback is displayed on the scoreboard above the track, and it's essential to react quickly.
The vehicles can rotate 360°, making it easier for skilled drivers to find their target and undoubtedly amusing for those struggling to navigate the track. Combining driving skill, tactics, and environmental friendliness, this year-round, connected karting experience has found its place in the hearts of individuals for family events, as well as in the professional sphere. A flagship activity for product launches, it is also popular at corporate seminars.