More aerodynamic, safer, less polluting: the release of a new car model generally sparks interest, but the French know that this is a common occurrence. It takes more to pique their curiosity and encourage them to visit the dealership or company. Hiring an event is perfect. Here are the top 5 most commonly offered events, for better or for worse.
Possible animations for a car launch
A photo booth is a classic activity where people are photographed in front of a backdrop of their choosing. This can, of course, be a life-size representation of the vehicle or even the dealership's logo, for advertising purposes. These photos are sent to the attendees, giving them a souvenir. However, many French people dislike having their picture taken and know that it's also a way to collect information about them, which can discourage them from participating. Related to the automotive world, some artists strive to faithfully reproduce vehicles on various surfaces, although glass is generally the most popular. A play of light in a subdued atmosphere can make this activity very pleasant to watch. But it's clear that nothing will remain of this investment at the end of the day. Offering a free buffet and champagne is not really entertainment per se, especially since it may interest people who will be content with this opportunity to be served before leaving, without having glanced at the new vehicle.
Connected karting: principles and advantages
As a new technology, the idea of using a hologram that visitors can admire and walk through to see the new car is certainly impactful, especially for younger visitors. But once they've seen it, people quickly move on to something else. Is this the best way to showcase the vehicle? That's debatable. Yet, designed for both children accompanying their parents and adults, an activity related to the automotive world seems to tick all the boxes for both the professionals who rent it and those who try it out: connected go-karts. Several people each get into a go-kart. These go-karts run on electricity, which could be an interesting reminder of the opening of the market to electric vehicles, for a greener world. A scoreboard allows participants to track their score, which changes depending on the shots they fire and receive. Indeed, each vehicle is equipped with a laser that allows them to fire at the others. The game is won by having the most points and crossing the finish line. However, while navigating the inflatable obstacle course, you must try to dodge—no easy feat—the shots of other players vying for victory, who won't hesitate to use their karts' 360° spin capabilities to do so. It's possible to play from age 9 on smaller karts with speed limits, keeping everyone entertained, including the option to compete with your children, guaranteeing a good time. The act of driving, the skill of handling the karts, and the laughter: everything is in place for participants to fondly remember this day. Will this experience encourage them to buy their next kart? Why not?